Some of the amazing pillows sold by Slumbr
is a sleep wellness brand and ecommerce site that sells pillows. The company, which launched in April 2016, sourced hundreds of pillows from manufacturers and had testers test them before manufacturing their own product. Now, Slumbr sells and ships pillows direct to consumers based on their answers to a pillow preferences quiz. We met with Michelle Fishberg
, Slumbr’s cofounder and CEO.
How do you discover new software to use for your business?
Fishberg finds software through Google and sometimes through referrals from friends or other entrepreneurs. She also browses the Magento plugin store to discover easy-to-integrate plugins that might boost her business. She said she is constantly getting software pitches and free trials, but that they are often distracting, and she tries to focus her time on the highest-priority issues.
What factors into your decisions for what software to choose?
When considering which software to test out, Fishberg reads software reviews online to pick among the available options and often chooses the option recommended by other ecommerce founders. She prefers the one which will take the least time to integrate, since it doesn’t require any technical setup or a developer’s time.
Fishberg’s business is small, but growing quickly. As it scales, Slumbr has lots of opportunities to improve efficiency and boost sales. Most of the software available for e-commerce sites is has a freemium model, which means that e-commerce entrepreneurs like Fishberg are willing and interested to try out a service for free and will convert if it provides real value. Some ideas we had during our converation include:
Consolidated sales tracking: Slumbr sells pillows mostly online, but also has pop-up stores and one-off events offline. The company generally tracks sales through Magento, but doesn’t have a single platform to merge both online and offline sales channels. Instead, Fishberg and her cofounder, Heather Rebuelta, track orders manually by downloading reports from Magento and adding in offline orders. Software could automate this tedious and error-prone process.
Managing SaaS subscriptions for a small team:Since they subscribe to so many software services, Fishberg and Rebuelta keep a list of shared subscriptions to avoid paying for the same services twice.
Compliance: Slumbr, like many ecommerce startups, manages regulatory requirements mostly on their own. The company stores its certifications and business licenses, ensures proper labeling with the oversight from a legal consultant, and track a regulatory and tax calendar to avoid regulatory conflicts.